Monday, 12 March 2012
Made In Chelsea
I have chosen 'Made In Chelsea' as an already existing soap trailer to analyse, as it is aimed at a very similar target audience to mine (16-24 year olds), and the storylines are moderately similar due to this. I found this trailer by doing a bit of research using youtube, several trailers came up but I felt as though this one was most similar to mine. Made In Chelsea follows the lives of people that all live in the same area, and know each other. Their individual storylines are interwoven, like in my trailer.
The trailer itself is edited in a way that I wanted my trailer to look. Their is a non diegetic sound track behind the diegetic dialogue. The trailer features many quick cuts, and is edited together at a fast pace. The title cards make use of modern culture to appeal to their audience, with clear branding.
The trailer features many over the shoulder shots and establishing shots, and many of the quick cuts are simply of a characters expression on their face and one liners. This is where my soap trailer will differ from this trailer, it wont be at such a fast pace. The fast paced storylines and emotions in this trailer means it would be edited much faster than mine, although some of the storylines remain similar to the ones in my trailer. This trailer helped to highlight soap conventions necessary for a soap trailer.
Soap Opera Notes
• Originated 1920’s America
• Broadcast radio
• Advertise soap powder to American housewives
• Soap is a feminine genre. The genre is primarily aimed at women
• This affects scheduling because traditional female roles and based in the home soaps are aired after mealtimes when there is a lull in the day.
• Target audiences also affects the storylines, narrative perspectives, characterisation, settings, costume.
• Soap operas run continuously, in the same times slots, on the same days, broadcast by the same institutions, for years. Because they are repeated so often, they become part of the cultural psyche. They become part of who ‘we’ are.
• The characters become ‘people’.
• Storylines are relatable, audiences can watch and understand what is happening, and empathise with characters. Or hate them.
• Some stroylines can be outrageous, e.g. baby swapping in Eastenders
• Most soaps have between 10-15 main characters, with overlapping, interweaving storylines
• Storylines overlap to keep audiences interested. Different strands can run alongside each other but develop at different times
• Catharsis: emotional cleansing. The purging of negative emotions by watching another person go through something similar/worse.
• Soap becomes therapy when it is cathartic- people deal with their problems vicariously.
• Soap operas become a form of escapism for certain audiences.
• Broadcast radio
• Advertise soap powder to American housewives
• Soap is a feminine genre. The genre is primarily aimed at women
• This affects scheduling because traditional female roles and based in the home soaps are aired after mealtimes when there is a lull in the day.
• Target audiences also affects the storylines, narrative perspectives, characterisation, settings, costume.
• Soap operas run continuously, in the same times slots, on the same days, broadcast by the same institutions, for years. Because they are repeated so often, they become part of the cultural psyche. They become part of who ‘we’ are.
• The characters become ‘people’.
• Storylines are relatable, audiences can watch and understand what is happening, and empathise with characters. Or hate them.
• Some stroylines can be outrageous, e.g. baby swapping in Eastenders
• Most soaps have between 10-15 main characters, with overlapping, interweaving storylines
• Storylines overlap to keep audiences interested. Different strands can run alongside each other but develop at different times
• Catharsis: emotional cleansing. The purging of negative emotions by watching another person go through something similar/worse.
• Soap becomes therapy when it is cathartic- people deal with their problems vicariously.
• Soap operas become a form of escapism for certain audiences.
Friday, 16 December 2011
Thursday, 15 December 2011
Planning our Soap
This image shows pictures of us discussing ideas, writing scripts, and shooting schedules. We did all of this over about 2 sessions before we started filming, to ensure that we knew exactly what we were going to do and how we were going to do it. Doing this planning saved us time later on because we didn't have to think about where or what we were going to film during filming time.
We all took on separate responsibilities, including writing the scripts and drawing out the storyboards, but over all we all did a bit of everything. I drew some of the storyboards and the shot locations.
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