Made In Chelsea

I have chosen 'Made In Chelsea' as an already existing soap trailer to analyse, as it is aimed at a very similar target audience to mine (16-24 year olds), and the storylines are moderately similar due to this. I found this trailer by doing a bit of research using youtube, several trailers came up but I felt as though this one was most similar to mine. Made In Chelsea follows the lives of people that all live in the same area, and know each other. Their individual storylines are interwoven, like in my trailer.

The trailer itself is edited in a way that I wanted my trailer to look. Their is a non diegetic sound track behind the diegetic dialogue. The trailer features many quick cuts, and is edited together at a fast pace. The title cards make use of modern culture to appeal to their audience, with clear branding.

The trailer features many over the shoulder shots and establishing shots, and many of the quick cuts are simply of a characters expression on their face and one liners. This is where my soap trailer will differ from this trailer, it wont be at such a fast pace. The fast paced storylines and emotions in this trailer means it would be edited much faster than mine, although some of the storylines remain similar to the ones in my trailer. This trailer helped to highlight soap conventions necessary for a soap trailer.